History & Tradition
Seaton Senior Living (2021) is one of the newest brand creations from parent company Discovery Senior Living, which has been designing and developing exceptional lifestyle and care communities for seniors for nearly three decades.
Today, at times when new upstarts multifamily interests are entering the seniors housing space every year, few companies are backed by the same rich history and tradition for excellence as Seaton Senior Living. In fact, supporting our daily efforts are many of the very same individuals and teams who helped conceptualize and develop other Discovery brands like the Discovery Village communities, and flagship Aston Gardens especially those who indicated their trademark service programs. care, and lifestyle.
Industries, longevity speaks volumes in most industries. Winning numerous awards distinctions & does too. So while Seaton Senior Living is now only emerging onto the scene, it has been built from top to bottom by an industry leader who’s tried-and-true. That’s yet another reason why seniors and families can choose with confidence, knowing that Seaton Senior Living is part of an organization that for nearly 30 years has been creating new, higher standards for exceptional senior care, value and lifestyle programming.
What Makes Our Organization Different
Our organizational and management philosophies are at the forefront of the seniors housing industry. So too is our access to data and technology, as well as capital and other key business resources. Plus, through innovative, resident-focused programs and services, we deliver a complete lifestyle experience that’s leading the way of when it comes to customization, resident choice, and flexibility.
These are the philosophies and features that and differentiate and define our brand (and the entirety of Discovery Senior Living organization) from the competition:
Best-in-Class Business Intelligence & Analytics
The seniors housing industry is undergoing a generational transformation as providers evolve in order to better meet the needs of Baby Boomers who request a more personalized livelihood experience. To help in delivering it, Discovery Senior Living formed its own Business Analytics and intelligence group, which gathers & examines data on the whole thing from pricing and demographics to spending behaviors and com[lex utilization.
With this universe of data and business intelligence at our disposal, Seaton Senior Living is working smarter and is better-prepared to make decisions using more complete data and the finest analytical tools available. Beyond simply empowering business decisions, but, it is part of a highly scalable platform that is supporting the growth of our company’s growth and continuing the pursuit of innovation.
In all, our focus on data-driven performance metrics & investment in business analytics and intelligence means superior visibility for investors and leadership, a deeper understanding of our business and also current and prospective residents, and opportunities to drive change and innovation that simply wouldn’t be possible otherwise. That’s why this component has become a true cornerstone of our company’s day-to-day operations and a powerful lens through which we view the past and present, as well as prepare and mobilize resources for the future.
Strategically-Designed Organizational Structure
Varying consumer preferences and increasing demands for more personalized experiences at the community level mean that a generic, “one-size-fits-all” approach is the way of the past. Instead, to promote customization and better meet the different needs and preferences of local and regional customers, Seaton Senior Living utilizes a flat management structure that emphasizes connectivity at the community level.
Our communities are individually managed with regional operations support and centralized, community-specific marketing services from our own Discovery Marketing Group, itself a perennial award winner in the industry, national and global arenas. Add to that our industry-leading analytics and data capabilities and a “high-tiered” commissioned sales organization and Seaton Senior Living communities are strategically set up and driven for success.
Resident-Centric Programs & Services
Baby Boomers embody a massively different customer profile compared to the generation that came prior to them. More independent and active and proficient a lot more with digital technology and the internet Boomers demand customized and optionality experiences. They want to live life on their own terms, and by way of our exclusive resident-centric services and programs, Seaton Senior Living is making it easier than ever to achieve just that.
Here are just some of the ways we’re doing it: